Founded by a mother and her two daughters

We didn’t set out to create another skincare brand.

We set out to solve two problems:

Why is skincare so complicated—and why does so much of it not work?

And why do the things we buy every day feel so disconnected from anything meaningful?

We created Indy Maé to change both.

Fewer, better products. Honest performance.

And a way for something as simple as your daily routine to actually make a difference.

Love, 

Debbie, Kk and Kennedy

P.s. Debbie is an immigrant from South Africa with an interesting story. Click here to learn more.